Sharing the bottom line up front (BLUF) isn't always a best practice. Participants may have zero context around the issue you're about to share. Especially when you have a lot of information to share, it may be tempting to jump into the "need to know" info. An ounce of framing a conversation properly is worth a pound of trying to convince someone who's not ready to listen. Context, purpose, and WHY THIS MATTERS is everything.